New York, NY – October 13, 2014 – In a sweet deal that expands the relationship between AG Properties’ Care Bears brand and Sanrio’s Little Twin Stars brand, the companies announce the new Kiki & Lala x Care Bears Café @ Sweets Paradise in Hiroshima PARCO, one of Japan’s largest shopping centers.
The collaborative program launched in April with an exhibition at PARCO, has grown to 23 licensees covering key categories and is highlighted by the month-long Kiki & Lala x Care Bears Café @Sweets Paradise. Through October 13, fans at the café can enjoy foods, sweets and drinks in a completely themed dining experience with Care Bears and Kiki & Lala-branded
interior and exterior art illustration and decorations including staff uniforms, placemats, in-store décor and accessories, as well as themed mugs and clear folders as premium giveaways.
Care Bears licensing agent in Japan, Mindworks Entertainment, developed the partnership with Inoue Corporation to bring together the two well-known brands that embody the same values and mutual messages of sharing and caring. A TV commercial is airing locally on TV stations in Japan and will be broadcasted at the baseball stadium in Hiroshima.
Little Twin Stars, featuring the characters Kiki and Lala, is Sanrio’s second-most popular licensing program behind Hello Kitty in Japan. In addition to the exhibition and themed café, there is a unique storyline that has been created whereby Kiki and Lala join the Care Bears in making “cloud bears” in the sky called “Sky Buddies”.
Both properties live in the clouds and work together to run an animal cloud-making machine. The storyline is being promoted on both Sanrio’s and AG Properties’ websites as well as in a consumer ad campaign for the products.
“This is an important extension of our partnership for Care Bears with Sanrio’s hugely popular Little Twin Stars,” said Carla Silva, vice president of global licensing for American Greetings Properties. “We are incredibly proud of the café concept shop delivering an authentic dining experience and sweet treats at Hiroshima PARCO for our fans throughout Japan that have enthusiastically embraced the collaboration between the Care Bears and Kiki & Lala.
First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. Today, fans of all ages are falling in love with these huggable bears who help kids have fun while sharing and caring.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.
American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines American Greetings also creates and licenses popular character brands through the “AG Properties group”.
Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry ShortcakeTM licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising.
In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly HobbieTM and MadballsTM, as well as new properties BoofleTM, Packages from Planet XTM and Twisted WhiskersTM. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.
GennComm for AG
T: (818) 839-1461 E: Ida@GennComm.com
GennComm for AG
T: (484) 889-8669 E: Lori@GennComm.com